DIGITAL MARKETING MASTERCLASS
Learn how to attract attention, build trust, generate leads, make sales, and build income with digital marketing.
Taught by WorldStreet Mastery Academy faculty
- advanced
- 23 lessons
- Certificate
This program includes
- 23 lessons
- Instructor Q&A
- Certificate of completion
About this program
What you will learn
- Understand Digital Marketing as a Business Growth System. Understand how digital marketing contributes to brand growth, customer acquisition, sales, and revenue. Move beyond random posting to strategic marketing decisions.
- Build a Strong Brand Positioning. Define what makes a brand different and valuable. Identify and communicate a clear value proposition. Position a brand to attract the right audience and stand out in a competitive market.
- Understand the Customer and Target Market. Identify ideal customers and understand their needs, desires, pain points, and buying behaviour. Develop customer personas and use customer insights to guide marketing decisions.
- Create Content With Commercial Purpose. Understand the different roles content plays in awareness, trust, consideration, and conversion. Create content that educates, builds authority, creates demand, generates enquiries, and drives sales. Develop a content strategy that connects visibility to business objectives.
- Build a Digital Marketing Engine That Converts. Learn how to connect visibility, content, lead generation, sales, customer journeys, email marketing, SEO, social media, automation and analytics into a structured system that turns digital attention into measurable business opportunities and sustainable growth.
Program content
23 lessons
- MODULE 1 — UNDERSTANDING DIGITAL MARKETING
- MODULE 2 — FIND YOUR MARKET
- MODULE 3 — CUSTOMER PSYCHOLOGY
- MODULE 4 — BRANDING & POSITIONING: WHY SHOULD THEY CHOOSE YOU?
- MODULE 5 — CONTENT MARKETING
- MODULE 6 — STORYTELLING THAT SELLS
- MODULE 7 — SOCIAL MEDIA MARKETING
- MODULE 8 — COPYWRITING
- MODULE 9 — SEO
- MODULE 10 — WEBSITE & LANDING PAGES
Your learning experience
Depending on the program, students may receive:
- Foundation lessons
- Beginner-to-advanced curriculum
- Recorded classes
- Full live cohort
- Learning materials
- Assignments
- Assessments
- Projects
- Instructor interaction
- Mentorship
- Student community
- Certificate of completion
Specific inclusions vary by program and plan.
Enrol in this program
Full program
$26
All 23 lessons
- Instructor Q&A
- Certificate of completion
Paid from your WorldStreet wallet at checkout
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The short version of how joining, learning, paying and certificates work here.
Anyone who wants to develop practical knowledge and skills can explore our programs, subject to the requirements of individual programs.
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DIGITAL MARKETING MASTERCLASS